Novus AI
Custom AI That's Authentically “You”
Building Authentic AI Agents™ tailored to your brand across all platforms.
Novus ai founders
Executive Team
Scott Zetlan
Founder
Scott Zetlan is a seasoned online marketing expert with over 20 years of experience.
His expertise spans Media Buying Across All Platforms, Writing Copy That Converts to Cold Traffic, and mastering Testing and Optimization.
Scott 's firm Visiopt has proven time and again that by optimizing the same traffic and resources, businesses can significantly increase profitability. His clients have seen their coversions as much as quadruple through smart optimization.
Scott is now applying his vast experience to Novus AI, where he combines his mastery of optimization with cutting-edge Authentic AI Agents™.
David Garfinkel
Founder
David Garfinkel is a pioneer in making effective copywriting easier for marketing professionals and business owners. He's the creator of the original Copywriting Templates in 2004.
David is also the bestselling author of Breakthrough Copywriting, The Persuasion Story Code, and Advertising Headlines That Make You Rich.
A renowned copywriting coach, David has worked with individuals and organizations for more than 20 years. He was on retainer as a copy consultant to publishing giant Agora Financial for 5 years.
Previously, David was San Francisco Bureau Chief for McGraw-Hill World News.
Jason Parker
Founder
Jason Parker is a seasoned copywriter and AI expert with over 20 years of experience in advertising and marketing, specializing in Financial Publishing.
He co-owns Novus AI and Parker & Kirkland and is the founder of Jason Parker AI, where he helps businesses leverage AI to create impactful marketing solutions.
As the current CMO of a large financial publisher, Jason’s deep expertise in marketing strategy consistently enhances brand growth.
His unique blend of traditional and AI-driven marketing approaches makes him a highly sought-after consultant in the industry.
Novus ai llc
Powering AI to write effective, authentic advertising copy and content for marketing.
When most people look at most writing produced by AI, there's one problem: it looks and sounds like it was produced by AI.
Novus ai has solved this problem with Authentic AI Agents™ and their underlying proprietary technology, Novus Triangulation.™ These unique systems and technology create copy as good as, or better than, a skilled human copywriter can produce.
Novus AI allows business professionals to use and learn to develop Authentic AI Agents in its weekly Mastermind/Masterclass meetings.
Authentic Agents™ create everything from YouTube scripts and Facebook ads to sales emails and advertorials, tailored to your specific brand or personal voice.
Unlike traditional AI, Authentic Agents™ make the same granular decisions as human copywriters and content creators, ensuring persuasive and convincing messaging.
With a specialized Authentic Agent™ for brand voice, you can generate personalized copy that reflects your unique style and message across any medium.
Authentic Agents™ are programmed to create high-converting copy, perfect for businesses looking to drive sales and engagement.
Authentic Agents™ are among the first to independently generate ideas and decisions that mirror human copywriting strategies, setting a new standard in automated copy creation.
AI That's Authentically "You"
Imagine an AI that doesn't just mimic you—it becomes an extension of your creative mind. Novus AI's Authentic Agent AI™ technology amplifies your voice. This is about an AI that learns your unique style, tone, and expertise, then helps you express it more efficiently.
With Novus AI, you're not adapting to technology—the technology adapts to you. Think of it as a digital alter ego that understands your brand's nuances, your industry knowledge, and even your sense of humor. Whether you're crafting a blog post, an email campaign, or social media content, Novus AI ensures every word resonates with your authentic voice.
Novus AI represents smarter content creation. It learns from every piece you write, continuously refining its understanding of your style. The result? Content that's unmistakably you, produced with unprecedented speed and consistency.
Novus AI: Because in a world of artificial voices, authenticity is your greatest asset.
FAQ
Novus ai is a company that hosts a masterclass mastermind teaching digital marketers how to build Authentic Agents™ for their business and clients. It is owned and operated by Jason Parker, David Garfinkel, and Scott Zetlan.
Unlike traditional AI models that often produce generic content, Authentic AI Agents™ are tailored to your brand, make human-like decisions, work with incredible speed and efficiency, and can handle a wide range of content formats.
Impressive results include $1.5 million in sales for Rockwell Trading, a 75% boost in sales for Visiopt Inc., and an 8% conversion rate on cold traffic for Scott Zetlan's campaigns.
Yes, one example shows DotComProducts, a $20M-$30M ecommerce brand, cutting copywriting costs by $8,000 per month using an Authentic Agent™.
Novus Triangulation™ is the proprietary technology at the heart of Authentic AI Agents™. It ensures copy is aligned with your brand's tone, optimized for conversions, and written to persuade by triangulating between style, tone, and strategy.
Authentic AI Agents™ can significantly reduce content creation time. For instance, experienced copywriters (and mastermind masterclass members) Nathan Fraser cut his writing process from 3 weeks to 2 days, while Justin Glover reduced his multi-day video sales letter creation process to just 7 minutes.
It's a concept representing the stages of frustration businesses experience when using traditional AI for copywriting, with Authentic AI Agent Copy™ at the top and Generic AI Copy (traditional AI copy) at the bottom.
Authentic AI Agents™ can handle a diverse range of content formats, including YouTube scripts, Facebook ads, email campaigns, sales pages, and webinar scripts.
Yes, multiple case studies show significant improvements in conversion rates and sales when using Authentic AI Agents™.
Yes, the examples provided show success across various industries, from trading and e-commerce to publishing and authorship.
About
Novus ai is a company specializing in AI-powered copywriting and content creation. Founded by Jason Parker, David Garfinkel, and Scott Zetlan, the company focuses on developing custom AI tools for digital marketers.
The primary offering of Novus ai is Authentic AI Agents™, a custom AI copywriting and content writing tool. Authentic AI Agents™ are designed to replicate a user's unique brand voice while reducing the time and effort needed to produce copy and content.
Authentic Agents™ utilize Novus Triangulation™, a proprietary mechanism that aligns copy with brand tone, optimizes for conversions, and incorporates persuasive elements. This technology aims to produce content that matches the style and effectiveness of professional human copywriters.
Authentic AI Agents™ can be applied to various content formats, including:
- YouTube scripts
- Facebook ads
- Email campaigns
- Sales pages
- Webinar scripts
Clients of Novus ai have reported several outcomes from using Authentic AI Agents™:
- Rockwell Trading: $1.5 million in sales from a webinar campaign
- Visiopt Inc.: 75% increase in sales over 7 days
- DotComProducts: $8,000 monthly reduction in copywriting costs
- Apex Writers: Bestselling campaign written in under four hours
- A Caccia Di Trader: 500 new customers acquired in one month
These results demonstrate improved efficiency and effectiveness in content creation compared to traditional methods.
Authentic AI Agents™ as distinct from other AI copywriting tools in several ways:
1. Brand voice replication
2. Decision-making processes similar to human copywriters
3. Increased speed and efficiency in content creation
4. Wide range of application across content types
Novus ai hosts a masterclass mastermind program. This program teaches digital marketers how to build and use Authentic AI Agents™ for their businesses and clients.
The company's products and services are designed for digital marketers, businesses, and individuals seeking to streamline their copywriting and content creation processes while maintaining brand consistency.