Novus AI Founders
Executive Team
Jason Parker
Founder
Jason is a copywriter and AI expert with over 20 years of experience in advertising and marketing, specializing in financial publishing.
He co-owns Novus ai and Parker & Kirkland and is the founder of Jason Parker AI, where he helps businesses leverage AI to create impactful marketing solutions.
As the current CMO of a large financial publisher, Jason’s deep expertise in marketing strategy consistently enhances brand growth.
His unique blend of traditional and AI-driven marketing approaches makes him a highly sought-after consultant in the industry
Scott Zetlan
Founder
Scott is a seasoned online marketing expert with over 20 years of experience.
His expertise spans media buying across all platforms, writing copy that converts to cold traffic, and mastering testing and optimization.
Scott’s firm Visiopt has proven time and again that by optimizing the same traffic and resources, businesses can significantly increase profitability. His clients have seen their coversions as much as quadruple through smart optimization.
Scott is now applying his vast experience to Novus ai, where he combines his mastery of optimization with cutting-edge Authentic AI™ Agents.
Frequently Asked Questions
Let’s build Authentic AI™
Agents together.
Novus ai is a company that hosts a masterclass mastermind teaching digital marketers how to build Authentic AI™
Agents for their business and clients. It is owned and operated by Jason Parker and Scott Zetlan.
How is an Authentic AI™ Agents differ from traditional AI copywriting tools?
Unlike traditional AI models that often produce generic content, Authentic AI™ Agents (custom bots) are tailored to your brand, make human-like decisions, work with incredible speed and efficiency, and can handle a wide range of content formats.
What kind of results have been achieved using Authentic AI™ Agents?
Impressive results include $1.5 million in sales for Rockwell Trading, a 75% boost in sales for Visiopt Inc., and an 8% conversion rate on cold traffic for Scott Zetlan’s campaigns.
Can Authentic AI™ Agents save money on copywriting costs?
Yes, one example shows DotComProducts, a $20M-$30M ecommerce brand, cutting copywriting costs by $8,000 per month using an Authentic AI™ Agents.
How fast can Authentic AI™ Agents produce content?
Authentic AI™ Agents can significantly reduce content creation time. For instance, experienced copywriters (and mastermind masterclass members) Nathan Fraser cut his writing process from 3 weeks to 2 days, while Justin Glover reduced his multi-day video sales letter creation process to just 7 minutes.
What is "The Disappointing Ladder of AI Copy™"?
It’s a concept representing the stages of frustration businesses experience when using traditional AI for copywriting, with Authentic AI™ Agents Copy™ at the top and Generic AI Copy (traditional AI copy) at the bottom.
What types of content can Authentic AI™ Agents create?
Authentic AI™ Agents can handle a diverse range of content formats, including YouTube scripts, Facebook ads, email campaigns, sales pages, and webinar scripts.
Can Authentic AI™ Agents improve conversion rates?
Yes, multiple case studies show significant improvements in conversion rates and sales when using Authentic AI™ Agents.
Are Authentic AI™ Agents suitable for different industries?
Yes, the examples provided show success across various industries, from trading and e-commerce to publishing and authorship.